Miraerie - Logo Graphic Standards Manual

This project develops a Graphic Standards Manual for Miraerie, a personal branding identity that embodies feminime, comfort, imaginative, and flow. The manual establishes clear guidelines for logo usage, typography, color palettes, and visual elements to ensure consistency and professionalism across all branding materials. It serves as a foundation for building a cohesive and memorable visual identity, reflecting Miraerie’s vision of inspiring design miracles.

Dear Me Beauty - Capture the Moments Campaign

As part of the Amore Agency team, We are proud to present “Capture the Moments,” a campaign for Dear Me Beauty developed for our Creative Writing class. This project, which earned an A grade after a pitching session with our lecturer. This campaign Inspired by Dear Me Beauty commitment to celebrates authentic beauty and empowers women through meaningful storytelling. Highlighting life’s precious moments—from a mother’s warmth to joyful friendships and love relationships—this campaign encourages women to embrace their beauty and cherish every moment with confidence using Dear Me Beauty’s innovative products.

Mandala Bhumi - Character Design

In a post-apocalyptic world, the invasion of monstrous beings from outer space has thrown humanity into chaos. These creatures, led by the formidable Asura, seek to conquer Earth by obtaining the powerful Keris Prana, a mystical artifact said to grant unlimited power and immortality. To stop the devastation, a young warrior named Agrata rises to lead a resistance group known as Vira Shakti, composed of individuals united by a shared vision to end the reign of terror. Together, they fight to reclaim the artifact and restore balance to a shattered world. This project is developed for the purpose of the Mascot & Character Design final exam, focusing on creating the character designs for Agrata and Asura, central figures in this epic battle between humanity and the monstrous invaders.

Lashfox Beauty - Logo & Packaging Design

Product labels and a watermark logo were designed for Lashfox Beauty (lashfoxsg on Fiverr), featuring a cute theme with magic wands and candy elements for a playful and enchanting look.

Pesocreative (2021-2022)

Worked as a Graphic Designer at Pesocreative Agency, handling various projects including branding, logo design, product design, and social media feed layouts for diverse clients. Focused on creating visually appealing and impactful designs to strengthen brand identity and marketing strategies.

TFBOYS 10th Anniversary - Fan Merch

Designed a variety of fan merchandise for a fan project by the Clover fandom, dedicated to TFBOYS, one of the most popular idol group from Mainland China under Time Fengjun Entertainment. Created designs for photobooks, notebooks, papernotes, hand banners, photo strips, postcards, photo id, photocards, and polaroids, all crafted with visual elements that capture the group’s signature style and identity. Focused on delivering cohesive and aesthetically pleasing designs that resonate with fans and celebrate the idols’ charm and persona.

TNT 时代少年团 4th Anniversary - Fan Merch

Designed a range of fan merchandise for the 4th Anniversary of TNT (时代少年团), a popular idol group from Mainland China under Time Fengjun Entertainment. Created designs for photobooks, hand banners, photo strips, photocards, postcards and polaroids with cutesy style & elements, also Instagram feeds, incorporating visual elements that reflect the group’s unique identity and style. Focused on delivering cohesive and visually appealing designs to celebrate the milestone and resonate with fans.

Dearest Beloved - Logo & X Banner

Created a logo, watermark, and X (social media) banner for Dearest Beloved (@dearenebaeloved), a fan account dedicated to Irene of Red Velvet. Designed with a visual identity inspired by the idol’s style and persona, ensuring a cohesive and aesthetic look that enhances the account’s branding and visual appeal.